M.A. Sport, Media and Communication Research (GERMAN)
The medialisation of society is a central trend of our times which is becoming increasingly important for the sporting world. The sport-related job market requires employees with sound knowledge of analysis and assessment of complex matters in sport.
Target group
The medialisation of society is a central trend of our times which is becoming increasingly important for the sporting world. The sport-related job market requires employees with sound knowledge of analysis and assessment of complex matters in sport.
Degree aim and content
The M.A. in Sport, Media and Communication Research enables the students to deal with complex questions in the field of sports media, to employ empirical and scientific methods in
doing so and to develop solutions for practical communication. They gain detailed knowledge in methods of empirical social research as well as in the areas of finding, processing and analysing data.
Job perspectives
Graduates of the M.A. in Sport, Media and Communication Research are qualified for jobs in business and in university. Possible areas of employment are top management which requires
sound knowledge of media and communication science as well as methodology and research, Public Relations, radio and TV companies and management and media agencies. In addition,
potential employers are marketing agencies, commercial market research firms, sports article companies and academic research institutions. Completion of the M.A. in Sport, Media and
Communication Research entitles students to apply for a Ph.D. programme.
Please note even for this Master´s degree English language proficiency (working with publications, scientific papers, studies etc.) is required.