Japanese – German Business Association

Univ.-Prof. Dr. Stephan Wassong was invited by the Japanese – German Business Association to deliver a keynote speech at the traditional Asa no Kai event held at the Commerzbank Arena in Frankfurt on 26th October. The specific reason for his invitation was that they desired his Olympic expertise on account of the upcoming Olympic Games to be held in Tokyo in 2020. Prof. Wassong spoke to an audience of 45 people on the commercialization of the Olympic Movement and information as to how the International Olympic Committee distributes its income generated through the sales of broadcasting rights and its TOP-Sponsorship Programme among the International Sport Federations, National Olympic Committees, and Organising Committees for the Summer and Winter Olympic Games. In order to give an accurate depiction, Prof. Wassong did not overlook the critical aspects of the sporting system. This in particular led to some very interesting questions in the concluding discussions.